Enhancement of User Understanding and Service Value Using Online Reviews
نویسندگان
چکیده
منابع مشابه
Understanding the Value of Online Customer Reviews: The Channel Perspective
The growing popularity of user-generated contents in the electronic commerce industry has allowed online customer reviews (OCRs) to play an increasingly important role in the customer decision-making process. The influences of OCRs have been studied extensively by academic researchers and industry practitioners from the customer side, whereas this study provides a complementary analysis of the ...
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ژورنال
عنوان ژورنال: The Journal of Information Systems
سال: 2011
ISSN: 1229-8476
DOI: 10.5859/kais.2011.20.2.21